SGTrader Scotland Ltd
Our Amazon PPC Optimization helped SGTrader Scotland Ltd double revenue in 60 days and cut ACoS by 33%. The UK-based brand sells high-quality products on the Amazon marketplace as a private label seller. By following the Amazon Advertising ACoS guide and using a Sponsored Products PPC strategy, we scaled profitable keywords, boosted conversions, and reduced wasted spend.
- • Keyword & Search Term Management
- • Budgeting, Bidding
- •Scaling Strategy
- •Listing Visibility Growthn
I’ll walk you through the exact steps we used to remove wasted spend and scale winning ASINs.
Amazon PPC Optimization Strategies OBJECTIVE
The primary objective was to strengthen Amazon PPC Optimization performance, boost order volume, and drive sustainable, profitable growth through a data-driven Amazon PPC Optimization framework.
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SymptomsCampaign overlap, poor match-type structure, and weak negative keywords reduced Amazon PPC Optimization efficiency and increased wasted ad spend.
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Business impactInefficient structure wasted ad budget, raised ACoS, and limited profitable scaling without a refined Amazon PPC Optimization strategy.
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Conversion constraintsPoor listing conversions due to weak images and missing enhanced content limited the effectiveness of Amazon PPC Optimization campaigns.
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Inventory riskSkewed budgets toward non-winning ASINs hurt Amazon PPC Optimization performance, causing stockouts and limiting scaling effectiveness..
THE 60-Day Audit Overview & Results: SGTrader’s unstructured PPC campaigns limited Amazon PPC Optimization effectiveness. High ad spend delivered low returns without a data-driven Amazon PPC Optimization framework and proper segmentation. ACoS fluctuated as best practices like bid control, negative keywords, and search term harvesting were ignored. Campaign overlap and poor budget allocation further weakened Amazon PPC Optimization, wasting spend and hindering scaling. Without a refined Amazon PPC Optimization strategy, profitable growth and sustainable scaling were unattainable.
OUR APPROACH
Segmentation Mastery:
Broke down campaigns by product performance, match types, and keyword intent ensuring every pound spent had purpose..
Smart Scaling
Identified high ROAS winners and scaled their daily budgets strategically while protecting profitability.
ACoS Domination
Trimmed fat from bleeding keywords and negative-matched irrelevant search terms. Surgical execution, not random testing.
Bid Strategy Overhaul
Leveraged dynamic bidding rules (top-of-search placement boosts, placement modifiers) to dominate visibility for key SKUs.
- ✓ 120 campaigns reduced to 24 strategic campaigns
- ✓ Negative keywords added: 4,200+ terms
- ✓ Listing changes: images + A+ content updated
- ✓ Automated bid rules deployed
RESULTS THAT SPEAK
Sales up, ACoS down: Orders surged while ACoS dropped, a rare combo made possible by calculated scaling. Spending strategically increased: Budget increased only where it mattered, directly impacting sales volume. Keyword Ranking & Visibility Boosted: Target products began ranking organically alongside paid momentum. Efficient Growth Engine Unlocked: SGTrader’s account is now profitable, scalable, and optimized for long-term succes.
PERFORMANCE RESULTS
Jan 2025
- Units Ordered:6,363
- Avg. Unit Price:£230.26
- Sales:£173,172.69
March 2025
Sales:£341,067.70 ,Units Ordered:11,837,Avg. Unit Price:£252.10
April 2025
Sales:£450,177.50,Units Ordered:16,032,Avg. Unit Price:£31.60
July 2025
Sales:£2,041,973.20,Units Ordered:66,343,Avg. Unit Price:£XX.XX
Results & Metrics
Sales doubled in just 2 months, March to April: +32% growth in sales, Massive cumulative impact from January to July
ACoS dropped as we removed waste and prioritized profitable terms.
Revenue increased by shifting budget to winning ASINs and improving conversions.
Better keyword targeting reduced average CPC while improving conversion rate.
Why this worked SG Traders is known for a data-driven approach to growth, with strong emphasis on Amazon PPC advertising, keyword optimization, and scalable campaign structures. By continuously refining ad strategies, improving listing visibility, and monitoring performance metrics like ACoS and ROAS, the brand aims to achieve sustainable and profitable growth.
With a focus on operational efficiency and long-term scalability, SG Traders Scotland continues to expand its presence on Amazon by optimizing advertising spend, increasing product visibility, and driving consistent sales performance..
- • Amazon Seller Central reports
- • Helium 10 / MerchantWords (keyword research)
- • Data exports to BigQuery (for cross-account analysis)
- • Rule-based bid automation (Seller Central rules + third-party where needed)
- • Zapier / Make for alerts
- • Custom Python scripts for negative keyword ingestion
- • GA4 for store-level traffic
- • Data Studio / Looker dashboards for daily KPIs
- • Weekly PDF summaries for stakeholders
Want the full audit pack?
Download the 60-day audit pack including exported search term lists, negative keyword CSV, campaign architecture, and our recommended rules. Or book a free 30-minute strategy call and we’ll run a quick live audit.
Client feedback
FAQ
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